KELLEY DIGITAL
Experienced Digital Marketing Leader & Consultant
Passionate about driving growth through paid media strategy, consumer insights, and data-driven storytelling.​
Curious. Ambitious. Strategic.
My Story
I started Kelley Digital because...
I wanted to cut through the noise. Business owners and marketing managers deserve an honest, hands-on approach when it comes to marketing their business. Some agencies take a “one-size-fits-all” approach when it comes to their clients — and that’s not what I aim to do.
I have worked with small, regional, national and global brands, and I know firsthand that the most successful strategies are thoughtfully tailored. I take a holistic approach to media strategy planning, looking at all aspects of your business (including those pain points). I enjoy improving existing workflows, managing process and tailoring paid media strategies to find solutions to your needs. I provide flexible, honest work that aims to provide immediate value. I strive to become an extension of your team.
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SERVICES
PROVEN EXPERTISE IN THE FOLLOWING AREAS
PAID MEDIA ANALYSIS
(GOOGLE ANALYTICS)
PAID MEDIA SALES ACQUISITION & LEAD GENERATION
(GOOGLE & META ADS)
AFFILIATE INFLUENCER & COMMERCE MARKETING
GO-TO-MARKET CHANNEL STRATEGY
BRAND & PERFORMANCE MARKETING STRATEGY
BUDGET FORECASTING & ALLOCATION
MEDIA TESTING, OPTIMIZATION & REPORTING
REFERENCES
I worked alongside Ian during my time supporting Timberland’s digital marketing efforts. Ian played a pivotal role in managing performance media and overseeing affiliate marketing for Timberland. His deep channel knowledge, strategic mindset, and attention to detail made him an essential partner in driving measurable impact. Whether we were navigating tactical optimizations or broader planning, Ian brought thoughtful leadership and a strong command of performance media. I highly recommend Ian and would welcome working with him again.
Kyle Abrahams, Integrated Media Manager
PAST CLIENTS
MANTRA
"Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?People don’t buy WHAT you do, they buy WHY you do it." — Simon Sinek
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"Marketing without data is like driving with your eyes closed." — Dan Zarrella, Social Media Scientist
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"The best marketers are not only data-driven but also data-curious." — Neil Hoyne, Chief Strategist, Google
